The Social Media Marketing, AVP will be responsible for developing and executing comprehensive social media strategies that align with the firm’s business objectives. This position oversees social media campaigns, vendor partnerships, and ensures the growth and maintenance of the brand’s presence across various platforms. The AVP plays a pivotal role in shaping the organization’s digital reputation, managing budgets for paid social media initiatives, and driving the overall social media marketing efforts to enhance brand awareness and engagement.
This position will report to and work closely with the group’s Head of social media, and partner with interdepartmental groups and agencies (i.e., Advertising, Events & Public Relations, Channel Marketing, Web, Content, Direct Marketing). The ideal candidate will have B2B social media marketing experience, as well as familiarity with and interest in investing and regulated industries.
Strategic planning and campaign management
Oversee planning, execution, and optimization of multi-channel social media campaigns. Act as day-to-day contact for and manager of assigned projects, campaigns and/or pitches. This will include liaising with internal groups and outside agencies.
Paid campaigns and performance
Growth initiatives and trend analysis
Managing vendor partner relationships, to ensure the successful delivery of social media initiatives. Including vetting proposals, budget management, and project management.
Governance and risk management
Ensure all social media activities adhere to regulatory requirements, corporate policies, brand standards, and social media governance frameworks.
Partner with Legal, Compliance, and Communications teams to manage approvals, disclosures, recordkeeping requirements, and reputational risk considerations across social media programs.
Influencer and creator program oversight
Develop and oversee influencer, creator, and amplification programs, including strategy development, partner selection, contract and compliance reviews, campaign execution, and performance measurement.
Manage relationships with influencer agencies, creators, and strategic partners to expand reach, support campaign objectives, and deliver measurable business outcomes.
Avid social media user with keen interest in social media marketing and trends; familiarity with the social media platforms: LinkedIn, Meta, YouTube, Reddit, TikTok, X.
EDUCATION AND EXPERIENCE:
Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree preferred.
Salary Range:
$80,000 - $140,000 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Employees are eligible to participate in State Street’s comprehensive benefits program, which includes: our retirement savings plan (401K) with company match; insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages; paid-time off including vacation, sick leave, short term disability, and family care responsibilities; access to our Employee Assistance Program; incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans); and, eligibility for certain tax advantaged savings plans.
For a full overview, visit https://hrportal.ehr.com/statestreet/Home.
About State Street
Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.
We are committed to fostering an environment where every employee feels valued and empowered to reach their full potential. As an essential partner in our shared success, you’ll benefit from inclusive development opportunities, flexible work-life support, paid volunteer days, and vibrant employee networks that keep you connected to what matters most. Join us in shaping the future.
As an Equal Opportunity Employer, we consider all qualified applicants for all positions without regard to race, creed, color, religion, national origin, ancestry, ethnicity, age, disability, genetic information, sex, sexual orientation, gender identity or expression, citizenship, marital status, domestic partnership or civil union status, familial status, military and veteran status, and other characteristics protected by applicable law.
Discover more information on jobs at StateStreet.com/careers
Read our CEO Statement
Job Application Disclosure:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
